Jetblue Airways Starting from Scratch - 8436 Words

HARVARD BUSINESS SCHOOL 9-801-354 REV: OCTOBER 29. 2001 JODY HOPPER GITTELL CHARLES OREILL Y Where have you heard this before? Were starting tickets and go to the big cities. a new low-fare airline. Were going to offer low-fare -Financial If you want to be a millionaire, start with a billion dollars and launch a new airline: -Richard Branson, Founder, Virgin Analyst Atlantic Airways Keep an eye on ]etBlue. That could prove to be a successful operation.3 -Herb Kelleher, Co-founder, CEO, Southwest Airlines Ann Rhoades looked up from the stack of papers in front of her and gazed out the window. She watched with pride as a JetBlue plane lifted off from Kennedy Airport. She knew from the†¦show more content†¦In 2000,only 17 of theseremained in operation. Experts were mixed in their outlook for the company. One airline analyst who was positive, commented that When the big boys do as terrible a job as theyve been doing, of course guys like ]etBlue have a chance.1I another airline But observer was less sanguine. lIlts a really risky business to take on these eight-hundred pound gorillas. You have to be a little nuts to want to do thiS.IIS David Neeleman David Neeleman,the founder of JetBlue,had gotten his start in the airline businessin 1984when he partnered with June and Mitch Morris to run the Southwest Airlines look-alike, Morris Air. Neelemanraised $20 million in venture capital from Michael Lazarus of the Weston Presidio group, and in just over one year increasedthe value of Morris Air from approximately $59 million to $130 million. Herb Kelleher, CEO of Southwest Airlines, watched the growth of Morris Air and its route network centered in Salt Lake City, Utah, and made Southwests first and only acquisition to date. Southwest Airlines was the most prominent success story in the U.S. airline industry , and had always prided itself on growing from within at a steady rate of 12% to 18% per year. But Morris Air was so similar to Southwest, by design, that Kelleher believed the merger would be a success. Neeleman and the Morris family sold Morris Air to Southwest Airlines in 1993, and Neeleman joinedShow MoreRelatedEssay on Jetblue Airways: Starting from Scratch1994 Words   |  8 PagesAt the beginning, JetBlue management set the tone for themselves that they would be different then other airlines. To do that they set values for all employees from top to bottom to follow and they set up an attractive pay and a unique benefits package that would allow for successful recruitment and retention of employees, while sig nificantly reducing the chance of a union moving into the organization. Equal Employment Opportunity Laws There are certain Equal Employment Opportunity laws thatRead MoreJetblue Airways: Starting from Scratch - Case Analysis Essay1125 Words   |  5 PagesExecutive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continueRead MoreJetblue Airways: Starting From Scratch - Case Analysis Essay1121 Words   |  5 PagesExecutive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continueRead MoreJet Blue Case Study1906 Words   |  8 Pagesdeveloped by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with the strategies, policies, and practices, there were ï ¬ ve core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or externalRead MoreCase Study : Jetblue Airlines Three National Employment Opportunities Laws1564 Words   |  7 Pages CASES: JETBLUE AIRWAYS ERICA YOUNG CASES IN ADVANCED HUMAN RESOURCE MANAGEMENT WESTERN GOVERNORS UNIVERSITY FEBRUARY 4, 2016 CASES: JETBLUE AIRWAYS Three National Employment Opportunities Laws JetBlue Airways was established to be built on five core values of safety, caring, integrity, fun and passion. â€Å"JetBlue is a value based company built on the principle that to be extraordinary on the outside you must first be extraordinary on the inside† (Gittel O’Reilly, 2001). Three nationalRead MoreJetblue Case Study3055 Words   |  13 Pages  MANAGEMENT   AT   JETBLUE          1       Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell O’Reilly, 2001) Running   Head:   HUMAN   RESOURCES   MANAGEMENT   AT   JETBLUE 2                Abstract       This   paper   identifies   the   various   impacts   of   Equal   Employment   Opportunity    (EEO)   laws   on   JetBlue   Airways   and   the Read MoreJet Blue Case Study Essay2908 Words   |  12 Pagesoperating organizations. Through various examples from the research of company material, it demonstrates that all managers are necessarily involved with the human resources part of business, which is described here from Mondy (2008). HUMAN RESOURCE STRATEGIES, POLICIES PRACTICES 3 JetBlue Airways: Starting from Scratch In review of the case study of a newly developed start-up airline, JetBlue Airways (2001), it describes how the founderRead MoreThe Laws That Impact Hiring Practices2289 Words   |  10 PagesAfter reading â€Å"JetBlue Airways: Starting from Scratch† I considered different aspects of the case and realized there are certain employment laws that JetBlue should be aware of to guarantee that they are following state and government laws that were enacted to protect the rights of others. The three laws identified are the Civil Rights Act of 1964, the Age Discrimination in Employment Act of 1967, and American with Disabilities Act. These detailed laws contain information to assist JetBlue tremulouslyRead MoreEssay on HMP1 000305944 Task 1 2 4624 Words   |  19 Pagesï » ¿ JetBlue Airways: Starting From Scratch Troy Thorpe WGU JetBlue Airways: Starting from Scratch Before David Neeleman’s non-compete agreement with Southwest Airlines expired, he envisioned the concept of starting a low-fare airline that would combine common sense, innovation, and technology and bring the humanity back into air travel (Gittel O’Reilly, 2001). In 1998, JetBlue was born. In order for David to fulfill his goal of a â€Å"do-it-right† kind of airline, he needed to recruit superior